Large back logoPremium cotton5 colourwaysS to 4XL
The essentials: a polo that lets you wear the brand large without putting it in anyone's face: small logo on the front, large print across the back. Collar, cuffs and placket edged with a contrast trim. Premium cotton 180 gsm, heat transfer print. 5 colourways, 7 sizes S to 4XL, €29, free shipping.
It is a polo that works in two opposite registers depending which side you see.
Quiet in front, assertive behind
From the front it is a classic polo: button placket, plain, and a badge-sized logo on the chest. Nothing that catches.
From the back, the lion and the LONSDALE LONDON lettering run almost the full width of the shoulder blades. It is a team kit print, the kind you read when someone walks past you or climbs into a ring.
That construction is deliberate: it lets you wear the brand large without putting it in the face of whoever you are talking to. Face to face, only the small logo shows.
The detail that makes the finish: the collar, the cuffs and the placket are edged with a trim in a contrasting colour. Sportswear calls it tipping: three points of contrast that structure a plain polo and give it the look of club kit rather than a basic.
The name comes from a belt
"Lonsdale" is the name of the Lonsdale Belt, created in 1909 to reward the champions of Great Britain — the oldest championship belt in British professional boxing, still awarded today. The full story, and why a former boxer had to ask an earl for permission to use it, is on the Lonsdale tank top listing.
Five colourways, five trims
Each colourway has its own trim, and that is what gives the model its character.
Colourways
What it looks like on
Pointed shirt collar, two-button placket lined with a trim, contrast cuffs, straight cut. The three points of contrast do all the work: they turn a plain polo into a structured piece.
This is the model to pick if you want a large print without giving up the collar: a t-shirt displays from the front, this polo displays from the back. Two other pieces in the shop play the same card — the Boxing is Love and the Max Holloway — but this is the only polo.
Premium cotton, soft knit.
The detail that matters: the print is applied by heat transfer onto a PET film. That is what carries the same logo at two very different scales — the chest badge and the large back print — with the same sharpness. The print stands up to wear and does not fade easily in the wash, which counts on a back that rubs. Care: machine wash at 30 °C / 86 °F inside out, no fabric softener, no tumble dryer, do not iron the prints. Wash the white separately the first few times.
Your size
European cut — take your usual size, with no adjustment. Seven sizes, S to 4XL, all at the same price. Chest runs from about 96 cm / 38 in on a S to 132 cm / 52 in on a 4XL.
Technical specification
Technical specifications
Also worth a look
Frequently asked questions
Is the polo printed on the back?
Yes, and that is the point of the model: a badge-sized logo on the chest, and the lion with LONSDALE LONDON across almost the full width of the shoulder blades. It lets you wear the brand large without putting it in the face of whoever you are talking to.
Which colourways are available?
Five, each with its own trim: black with royal blue, navy with white, heather grey with white, burgundy with black and white with black. Black and blue is the only one with a coloured trim.
Is the logo always white?
On four of the five colourways, yes. On the white polo it is printed in black, for maximum contrast.
How does it differ from the other Lonsdale polo?
The back. This one carries a large back print and a contrast trim, in 5 colourways. The chest logo polo has a plain back, 7 colourways and a choice of two logo treatments.
Where does the name Lonsdale come from?
From the Lonsdale Belt, created in 1909 for the champions of Great Britain — the oldest championship belt in British professional boxing, still awarded today.
Which size should I take?
Standard European cut: take your usual size. Chest runs from about 96 cm / 38 in on a S to 132 cm / 52 in on a 4XL.
