Founded by an Olympic championBlackS to XXXL
The essentials: Oscar De La Hoya, the first boxer to start his own promotion company, in 1999. GOLDEN BOY lettering in white and gold, a fighter set inside the ring of the O. For the people who follow the promoters as closely as the fighters. Black hooded sweatshirt, kangaroo pocket. 6 sizes from S to XXXL, European cut — take your usual size. €49, free standard shipping.
A boxer who moved to the other side
Oscar De La Hoya won Olympic gold at Barcelona in 1992, at nineteen, months after the death of the mother he had promised the medal to. The nickname Golden Boy comes from there.
World champion in six weight classes, he founded Golden Boy Promotions in 2002 while still fighting. That was a break with the way the sport worked: promoters and boxers had always been on opposite sides of the table.
The artwork
GOLDEN in white capitals on the upper line, between two gold rules. Beneath, BOY in much wider capitals, with the O replaced by a gold boxer in a guard.
A second gold rule closes the block. Three colours: white, gold and the black of the ground. Plain back.
The garment
Lined hood with a drawcord, kangaroo pocket, ribbed cuffs and hem. Straight cut, set-in long sleeves.
Technical specification
Technical specifications
Your size
European cut: take your usual size, with no adjustment and no Asian sizing to convert. Six sizes,S to XXXL, all at the same price. Worn over training kit, go up one size.
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Frequently asked questions
What is Golden Boy Promotions?
A boxing promotion company founded in 2002 by Oscar De La Hoya, while he was still an active fighter — the first of its kind run by a boxer.
Why is Oscar De La Hoya called the Golden Boy?
For the gold medal he won at Barcelona in 1992, at nineteen, after promising it to his mother, who had died of cancer two years earlier.
Which boxers has the company promoted?
Canelo Álvarez for much of his career, along with Bernard Hopkins, Shane Mosley and Ryan Garcia among others.
What does the O of the logo stand for?
It is replaced by a gold boxer in a guard — the letter itself becomes the figure, which is why the mark reads at a distance without any other image.
What size should I take?
European cut — take your usual size, with no Asian sizing to convert. Six sizes from S to XXXL, all at the same price. Over training kit, go up one.
How do I care for the print?
Machine wash at 30 °C / 86 °F inside out, no tumble dryer, and never run an iron over the print. Heat transfer film holds for years on that routine and gives way to heat, not to washing.
