Founded 196016 combinationsS to XXXL
The essentials: the brand takes its name from a 1909 belt, the oldest in British boxing — not from its founder. Lion emblem, arched LONSDALE, LONDON, across a third of the chest width. Every shade comes with either a white or a black logo, so you choose the contrast independently of the colour. 16 combinations, 6 sizes from S to XXXL, European cut — take your usual size. €39, free standard shipping.
The name came from a belt, not from the founder
Bernard Hart, a professional boxer turned equipment maker, started the brand in London in 1960. He did not put his own name on it: he asked the seventh Earl of Lonsdale for permission to use the family name instead.
Why that name? Because in 1909, Hugh Lowther, fifth Earl of Lonsdale, had created the Lonsdale Belt — the oldest championship belt in British boxing, still awarded today. Win it outright three times and you keep it for life.
Lonsdale went on to supply Muhammad Ali from 1963, then Mike Tyson in the 1980s. The lion has been on the logo from the start.
The artwork
The lion, in profile with a forepaw raised, sits at the top of the block. Below it, LONSDALE in heavy serif capitals arched, the curve leaving a gap where LONDON is set in small type.
The print is single-colour and switches with the body: white logo on the deep shades, black logo on the light ones. The block covers about a third of the chest width. Plain back.
The garment
Lined hood with a drawcord, front kangaroo pocket, ribbed cuffs and hem. Straight cut, set-in long sleeves.
Technical specification
Technical specifications
Our advice: sixteen combinations is not sixteen colours: each body shade comes with either a white logo or a black one. The contrast changes everything — white to make it carry across a room, black for something quieter. The Lonsdale London t-shirt carries the same emblem.
Your size
European cut — take your usual size, with no Asian sizing conversion to apply. Six sizes, S to XXXL, at one price. Worn over training kit, go one size up.
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Frequently asked questions
What is the Lonsdale Belt?
The oldest championship belt in British boxing, created in 1909 by Hugh Lowther, fifth Earl of Lonsdale, and still awarded today. A fighter who wins it outright three times keeps it for life. The brand takes its name from that belt, not from its founder.
What size hoodie should I order?
European cut — take your usual size, with no conversion to apply. Six sizes, S to XXXL, at the same price on every combination.
Who founded Lonsdale?
Bernard Hart, a professional boxer turned equipment maker, in London in 1960. The brand supplied Muhammad Ali from 1963 and Mike Tyson in the 1980s.
How many colours does it come in?
Sixteen combinations: eleven body shades, most available with either a white or a black logo. You choose in the Colour selector.
What does the Lonsdale lion stand for?
It has been the brand emblem from the start, a lion in profile with a forepaw raised. On this hoodie it sits above the lettering.
How do you wash a printed hoodie?
The artwork is applied by heat transfer on PET film. Machine wash at 30 °C / 86 °F inside out, no tumble dryer, and keep the iron off the print.
